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Identifikace potenciálu kulturních a kreativních odvětví pro posílení konkurenceschopnosti regionu
Holomková, Michaela
The purpose is to identify the potential for the development of a creative economy in the territory of the Local Action Group Moravian Karst, located here especially due to close proximity to Brno and localization of unique natural and cultural heritage. Identifying potential is performed using the method of composite indicator, which links together disparate indicators of openness of the environment, advancement of the region and institutional backing. The result is the order of observed municipalities, ranked by degree of creative potential. Based on these findings the work proposed a set of recommendations Creativity 2021. The fulfillment of the steps indicated in the ideal case will lead to further work with creative potential and to strengthen the competitiveness of the selected region.
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Specifics of the management of creative workers: Animation studio Wil Film case study
Janouchová, Veronika ; Hanzlík, Jan (advisor) ; Kubaš, Mario (referee)
The aim of this thesis was to, through the thematic analysis, explore which factors influence management of creative workers and how they affect management and organization of the creative firm - CGI studio Wil Film. In conclusion, this thesis has found out that main factors are: rapid growth and transformation of the firm into more permanent form, power of informal organizations and creative work itself. In respons to the negative effects of these factors on creative workers, management established a new postion of HR manager who is carrying out several practices to reduce the negative effects. Training, personal and professional development and retention practices helped to balance Wil Film and positively contributed to firms prosperity. These practices are in contrast with literarture that assumes that HR practices make no sense in the creative industries.
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The role of libraries in cultural and creative industry
Čejková, Kateřina ; Kolínová, Pavlína (advisor) ; Landová, Hana (referee)
This bachelor's thesis investigates the role of libraries in cultural and creative industries. The text defines various concepts related to these industries, maps the needs of libraries and highlights the necessity for libraries to adapt to new user requirements and other influences, such as the development of information technologies. The thesis gives an overview of different activities and projects, which are a way for public libraries to present themselves outside of their premises. These projects include not only public events to attract new readers, but also cultural events that have become an integral part of cultural life in various towns and cities. In this way, libraries are becoming a part of the streets, for example through little wooden libraries designed to exchange and share books, or through their presence in festivals, outdoor swimming pools, or public transport. Powered by TCPDF (www.tcpdf.org)
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Alternative Culture in the Czech Republic after 1989
Chorvátovičová, Iva ; Munková, Gabriela (advisor) ; Veselý, Arnošt (referee)
This thesis describes the phenomenon of alternative culture in public policy. The first part seeks to define what alternative culture means and builds on the research mainly from sociology and cultural studies. Very useful are then specific theory of social deviance, the theory of subcultures and postsubcultures. At the same time, the paper looks into the past, before 1989, when the alternative culture phenomenon was clearly defined, standing outside the mainstream culture and the alternative culture was illegal. Through the analysis of some events and political cases from the recent past, there could be seen both differences between alternative culture and an attitude to it before 1989, but also some important parallels with the current situation of alternative culture. Alternative culture is later specified by current alternative underground subcultures: freetekno - DIY, squatting and street art. In the case of these three controversial subcultures, the paper deals with an attitude of public policy to these subcultures through the extremism policy. The next part the paper deals with the contemporary cultural politics in the country. Briefly, it describes and outlines the current situation and possible areas for innovation in the context of alternative culture. In the last phase this thesis deals...
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Design and innovations: Conditions and qualities of cooperation between companies and designers
Matějková, Kamila ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The diploma thesis deals with design as part of creative economy and design in the context of corporate innovations. The aim is to analyze the conditions and qualities of cooperations between companies and designers in the Czech Republic, to identify barriers to effective collaboration and to propose steps leading to development of cooperation between businesses and designers. Tool for the analysis is research in the form of a questionnaire survey among Design Competitiveness programme participants, which the agency CzechTrade implemented in 2013 and 2014 to support projects of cooperation between companies and designers. Conditions and qualities of cooperation is explored in the following aspects: establishment of cooperation, objectives and results of the collaboration, progress of the cooperation and obstacles to effective cooperation. The research is complemented by a case study of a specific project of such cooperation, the development of a new product line by the Mikov company.
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Public and private financing of Culture
Ianchenko, Valeriia ; Sedmihradská, Lucie (advisor) ; Kosák, David (referee)
The Diploma thesis is devoted to the problems of financing culture focusing on the private and public support. The Theoretical part defines the basic theoretical concepts and the principle of functioning of the state contributory organizations in Czech Republic and characterizes the basic sources of financing of the Culture, covering public direct financial support (e.g. subsidies) and indirect support (tax expenditures), private financial support from profit and non-profit organizations and financing from EEA grants. The Practical part is focused on the quantitative analysis of the financial resources to the Culture and its development in time and measures the financial self-sufficiency of the organizations and the possibility of obtaining additional financial and other support through the private sector. It can be approbate that the financial self-sufficiency differs between the semi-budgetary organizations significantly, as well between sectors. However, the financial self-sufficiency of the cultural sector as a whole shows a positive trend.
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The position of video game industry among the creative industries in the Czech Republic
Roubíčková, Anna ; Kubaš, Mario (advisor) ; Hanzlík, Jan (referee)
The diploma thesis entitled "The position of video game industry among the creative industries in the Czech Republic" brings up a complex view on the Czech video game market. It has been created based on data acquired from numerous local and international scientific studies and also using interviews with selected representatives of the Czech video game market. It has turned out that the Czech video game industry builds up its economical position step by step. Its year-on-year turnover grows and thus gradually counts up to even larger portion of the return of cultural and creative industries. This happens spontaneously, without systematic support from the national or local governments. However, such a support is common in other European countries. Interested parties that play a part in the Czech video game market would be (according to conducted interviews) very interested in this kind of support, mainly in form of tax relief and the promotion of local developers abroad (which would also bring foreign investors into the country). Thus, the claim that the implementation of institutional support of Czech video game would solve its two most acute problems, is valid. All addressed representatives (coming from different segments of video game market) have confirmed that these two issues are the lack of financial and marketing support. In case these barriers of market development are removed, the process of growth of the Czech video game market as a strong member of the industry would speed up significantly. All abovementioned facts, along with other aspects of the problematics, are reflected in SOAR analysis that brings the thesis to an end.
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Experience Economy. Danish Approach to the Cultural and Creative Industries
Vandělík, Jakub ; Kubaš, Mario (advisor) ; Kouba, Vojtěch (referee)
The diploma thesis entitled "Experience Economy. Danish Approach to the Cultural and Creative Industries" is primary concerned with mega-trend of experience economy in Denmark. Main purpose of this work is to analyze and intruduce specific Danish approach to the Cultural and Creative Industries. Author used diachronic and synchronic analysis. First chapter characterizes historical economic development of Denmark's state. Following chapter is focused on historical background of experience economy and on Danish approach to this concept. Third chapter discusses influence of Danish socioeconomic environment on Danish approach to experience economy. In the next chapter author analyzes Danish government's role in the development of this concept. Last chapter shows economic impacts of experience economy concept in Denmark.
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Creative Industries during the Economic Crisis
Hejdová, Markéta ; Kubaš, Mario (advisor) ; Kouba, Vojtěch (referee)
The subject of this theses is the sector of creative industries a its behaviour at the time of economic crisis. The theses presents teories that study creative industries and its existing conclusions, while putting into contrast different views on the premise that creative industries are the source of economic growth and employment. Creative industries have been so far studied only during the time of prosperity, however, the 2008 economic crisis enables us to study them during recession. The analytic part of this theses is therefore dedicated to studying the economy of Great Britain, and on the basis of three economic indexes describes the behaviour of the creative industries during the crisis and immediately thereafter. The theses concludes that the creative industries indeed experienced growth, however, it also points out the limitations of all existing studies, including this one.
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Analysis of the creative cluster in the chosen region
Hykyšová, Zuzana ; Martínez, Felipe (advisor) ; Svobodová, Ivana (referee)
This thesis deals with the topic of creative cluster analysis and its current state in the Czech Republic. The first part of this thesis describes creative industries and clusters in Europe based on empirical data. The second part concerns with a description of a successfull creative cluster in Soho in London and common features of creative industries in Great Britain. Futhermore the creative industries of Czech Republic are analysed. The aim of the analysis is to propose advice for the Czech Republic as an economy, inexperienced in the field of creative clusters. The asset of this thesis consists of proposals formation for czech politics, which would support creative clusters formation. The proposals are to be expressed in terms of comparing the situation of creative clusters in the countries stated above.
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